TSF team successfully completes project within three weeks
Jeff Lewis, Senior Vice President and Regional Executive, GBC International Bank (GBCIB), needed a branding signage firm that could quickly and safely integrate corporate branding at two newly acquired branches in Shoreline. The completed signs would serve as a vital first impression for customers and prospects, since these would be the first locations in Washington State.
“Wade and his team did a nice job,” said Lewis. “My only regret is that we didn’t do more. That will likely happen down the road.”
GBC International Bank announced last October that it had completed the acquisition of certain loans and almost all of the deposits of Shoreline Bank. Lewis says this project required a firm that could collaborate under tight timelines, budget and last minute adjustments.
“I was impressed with the initial participation by Jim Risher,” said Lewis. “In addition, Wade did a good job with timely follow up and the install team proved to be flexible when needed.”
Headquartered in Los Angeles, GBCIB has a total of 8 branches in California and Washington State. GBCIB specializes in international banking, including various lending programs as well as operational activities including Commercial Lines of Credit transactions, documentary collections and international payments.
“We have a long history of working with leading financial institutions to ensure their branding signage not only reflects marketing strategy but also utilizes best practices and cutting-edge technology,” said Jim Risher, President, The Sign Factory. “Wade and I look forward to working with Jeff long- term to expand the GBCIB brand regionwide.”
The Sign Factory specializes in helping financial institutions such as GBCIB, ING Direct and Columbia Bank make the most of their retail environments with state-of-the-art design and signage. For more information, call 1-800-585-2066 or visit the Sign Factory website at www.thesignfactoryusa.com
TSF Team member Erik Stephanides earns trust through years of superior customer service
Northwest Plus Credit Union prides itself on being owned by members in local communities. Part of their mission is to provide members with branches that look and feel like their neighborhoods. TSF team member Erik Stephanides knows very well how to make the branding signage for the locations unique. He’s been working with the company since 2004.
The latest collaboration developed from the company logo has resulted in a new branch in Burlington featuring signage that’s practical, clean and simple to read. “Our goal was to create an atmosphere that
was both unique to our mission and recognizable to both current and new members,” said Dennis Grote, V.P., Northwest Plus Credit Union. “We’re very pleased with the soft branding environment to make members feel welcome. Based on our years of experience working together, I trust Erik and look forward to working with him on future projects.”
The TSF team designed, manufactured and installed all of the branding signage, including lane markers, hours of operation signs, exterior wall signs and the street pylon sign. The signage is illuminated to 
provide effective marketing during evening hours and winter weather patterns.
“We are proud of our relationship with Northwest Plus Credit Union,” said Jim Risher, President, The Sign Factory. “TSF has a deep level of knowledge and experience in the financial and banking sector, enabling us to provide all-in-one services from branding signage design to installation.”
Erik has been a member of the TSF team since October 1998’. He is already working on additional
branding signage projects with Dennis. The new Burlington branch is slated to open by the beginning of March, 2011.
For more information regarding Northwest Plus Credit Union, please visit www.nwpluscu.com
The Sign Factory specializes in helping financial institutions such as Northwest Plus Credit Union, ING Direct and Columbia Bank make the most of their retail environments with state-of-the-art design and signage.
When Washington Federal Savings embarked on a campaign to create a sign program from the ground up, they needed a company that could do more than just build signs. The bank executives were seeking a new fresh look at the forefront of design and featuring new energy efficient technology. The Sign Factory was uniquely positioned to provide industry leading brand strategy, design, build and installation services.
“Jim Risher and his team did a good job of collaborating with us to interpret our branding guidelines to create an efficient design and workable signage program that has generated lots of positive comments from both employees and customers,” said Cathy Cooper, Sr VP and Marketing Manager. “The result is a very good design, look and feel for our corporate brand.”
The Sign Factory team attended weekly branding meetings for several months. They worked with an initial concept for a logo to create a prototype that was deployed for testing at a local branch. The new signs feature energy efficient fluorescent and LED’s to produce halo illumination that washes green light onto the sign faces which are curved to create an architectural feel. The letters are routed from the aluminum faces and accented with pushed-through acrylic to provide dimension.
“With our years of experience and new technology, we are a leader in partnering with our clients from the very beginning to create signage that sets them apart from the competition, “said Jim Risher, President, The Sign Factory. “This project represents a huge transformation in branding and signage recognizable to both employees and customers.”
For more information on how your company can take advantage of the latest high-tech energy efficient design, call 1-800-585-2066.
Originally published on PR Buzz.
